For trades & local businesses
Your trade runs on the tools.
We make the web do the rest.
More enquiries. Faster follow-up. More jobs won.
Get found on search engines and answer engines: Google, and when people ask AI. Get back to leads first. Follow up every quote. We build and run the online side of your business so more enquiries turn into jobs. Fixed prices, decided before we start. Numbers you can check. Assets you own from day one.
Fixed prices, decided before we start. See exactly what you'd pay →
This website is our showroom, built the way yours will be.
Fast on your phone. Readable for every customer, including the ones who need bigger text. Easy to contact. No fluff.
Sound familiar?
- Someone calls while you're up a ladder. By the time you're back at the phone, they've booked whoever answered first.
- You send five quotes, chase two, and never hear how the other three ended.
- The website looks fine, but you couldn't say what work it's actually winning you.
- You're spending on marketing without one number you'd bet on: what a won job costs you.
That's the gap. Found. Called. Won. The three jobs of your online side. It's the whole shape of what we do.
Latest work
Live, measured, and owned by the client.
CASE STUDY · FOUNDING CLIENTGaBe Double Glazing
A cinematic site, owner portal and lead inbox for a double-glazing specialist, live since 5 August 2026.
Read the case studyFound. Called. Won.
That's the whole job of your online side, and each step is a package. Fixed prices, decided before we start, everything included, written down.
The Website
from $2,900 · then care from $149/monthThe front door that turns a search into a ringing phone: fast, phone-first, cared for every month like it's ours. Everything else grows from here.
- Found
- Called
- Won
Website + Lead Engine
from $3,900 · then $790/monthYour Google Ads run properly, on a flat fee, never a cut of your spend. Every enquiry in one inbox. A cost-per-lead you can actually check.
- Found
- Called
- Won
The Answer Engine
from $990 one-off (the Answer Map) · then $400/month, included in Lead EngineWhen someone asks ChatGPT for a trade in your suburb, this is what puts you in the answer: reviews, answers and the local SEO layer, starting from the Answer Map's own diagnostic of where you stand today.
- Found
- Called
- Won
The Business OS, the whole online side run for you, is offered to founding clients as it rolls out.
Answer Engine: get found by AI assistants
When someone asks ChatGPT for a plumber in your suburb, this is the work that puts you in the answer.
The Answer Check
Free. Three minutes: is AI recommending your business? Part of the free health check.
The Answer Map
$990 one-off. The full diagnostic: where you show up across ChatGPT, Gemini, Perplexity and Google's AI answers, who's recommended instead, and the exact gaps to close. The Map names the gap. The Engine closes it. This is the measured entry point: buy the Map, see the reading, then decide about the Engine.
The Answer Engine
+$400/month, on Care or on Care + Google Listing. Included in the Lead Engine. The monthly work that earns recommendations: reviews, answers, and the local SEO layer (Google Business Profile, suburb pages, review asks), with your AI visibility measured for you as it goes live with our founding clients.
| Rung | Price | + Answer Engine |
|---|---|---|
| Care | $149 | $549 |
| Care + Google Listing | $290 | $690 |
| Lead Engine | $790 | Included |
One add-on, one price: +$400 a month on either care rung, and already inside the Lead Engine.
Measurement goes live with our founding clients; we're onboarding founding clients now.
Nobody can honestly guarantee what an AI recommends; we improve the signals that earn recommendations and show you the working. Never magic.
What we don't do.
- No shared lead marketplaces: those leads are sold to you and your competitors.
- No tracking numbers we own instead of you.
- No promises about rankings. Nobody honest can make them.
- No set-and-forget. Someone looks at your numbers every week.
Is LocalCraft for you?
Honest both ways. It saves us both a phone call.
Probably, if…
- You run an established trade or local business, and one extra job a month genuinely matters.
- You want more enquiries without having to become a marketer yourself.
- You want to see what you're paying for, and what it's winning you.
- You'd rather run one system you own than juggle five subscriptions you don't.
Probably not, if…
- You want the cheapest possible website, full stop.
- You want guaranteed rankings or guaranteed AI recommendations. Nobody honest sells those.
- You need a hundred leads by Friday.
- You won't answer the phone or follow up a quote. No system does that part for you.
The door out is always open.
Month to month: if you leave, your business doesn't leave with us.
No lock-in. Here's what almost nobody puts in writing: exactly what you take with you.
- Your domain, registered to you
- Your content, photos & reviews
- A working copy of your website
- Every lead & customer record: exported, readable, yours
Your work is better than your website.
If it's underselling what you actually do, let's find out what that's costing you.
Not sure where you stand? Start with a free health check.
Bring your website, your Google presence, or just your monthly marketing bill. In twenty minutes, plain English, we'll walk through what's working, what it's costing you, and where the quick wins are. No obligation, nothing to prepare. And if you'd like, we'll check how your business shows up when people ask AI.
What we measure for a Perth trades business: not a result for any one business.
- Panel
- A Perth trades business, roughly 30 buyer-intent prompts
- Competitors
- 3 named competitors
- Engines
- ChatGPT, Perplexity, Gemini, Google AI Overviews
- Sampling
- Three samples per prompt per week
- Reporting
- 4-week rolling share of voice
- Noise band
- Only flag movement outside a stated noise band
Example prompt: "website for tradies perth"
We improve readiness and authority signals and measure the result; nobody can guarantee what an AI recommends.