The fee is flat. The account is yours. The spend is its own number.
Google Ads run for you, flat management fee, never a cut of your ad spend.
Two numbers on every invoice (ad spend and our fee), never blended.
Two numbers means you can see exactly what went to Google and exactly what came to us, on the same page, every month.
Ads run inside your own Google Ads account, so nothing rewards us for spending more of your money.
Before spend starts, conversion tracking is wired, so the account can tell a real enquiry from a click.
A click that never becomes a call or a form is a cost, not a result. Wiring tracking first means the account can optimise toward enquiries from day one, not guess for a month while it learns what a result even looks like.
The account stays yours if you leave, because it was always yours.
There's nothing to hand back and nothing to migrate: the account was never ours to give up. If you leave, you leave with the account, its history, and everything it's learned.
The fee and invoice detail above is the full answer at Do web agencies take a cut of my Google Ads spend? → The two things that keep working when ads stop are your local presence and the published method →
We do not promise a cost per lead before we have run your ads. When we have, you will see it.